Question: How should we preach to ordinary people? Answer: Human beings carry a variety of diseases, and each needs to be treated individually. Unless the disease is properly diagnosed, proper treatment cannot be administered and the ailment will not be cured. A platform speaker cannot do much for most sick people. He can give only token relief. I have not found anyone sincerely interested in Krishna consciousness for forty years. Now, whoever comes to me is not interested in hearing hari-katha. They are not ready to give up their dependence on their own education and intelligence. In this world, people like to become popular; they do not like to inquire about the Absolute Truth. Those who claim to be religious preachers are busy trying to protect their own existence by flattering others. By speaking and hearing the truth, one’s popularity is unlikely to be enhanced. Therefore, we are not interested in the sympathy or support of ordinary people who are averse to the Lord. Question: Should we boldly speak the truth? Answer: Without cheating anyone we should boldly speak the truth to everyone. If the truth is bitter or unpopular but bestows blessings on the living entities, we must speak it. This will not ultimately cause them anxiety. We ourselves should inquire about the Absolute Truth, and then we should try to understand how to help everyone else. Giving Krishna consciousness to others requires firm determination. Do not think of saving only the people of the present age. Think of the people in all ages and all times. Teach about the most pleasant kingdom of Vaikuntha, the place from which no one ever returns to this material world. If you want to preach transcendence, it is vital that you yourself have taken shelter at the lotus feet of your spiritual master. Always serve the spiritual master who imparts to you transcendental knowledge. Even if you live at home instead of in the math, we should all serve him together. We should also maintain the Lord and his devotees in opulent houses with comfortable atmospheres, and we ourselves should live in ordinary cottages. If we feed Krishna nicely, rather than enjoying things for ourselves, we will attain his mercy. Always remember that everything belongs to Krishna. Our lives will become successful only when we use everything in this world in his service. However, before preaching these instructions we must live them. Unless we speak the truth boldly we cannot please guru and Gauranga. The more determined one is in devotional service, the bolder and more courageous he will be as a preacher. If I fail to speak the impartial truth because I might become unpopular, I have certainly abandoned the path of my disciplic succession and accepted an unauthorized path. In the end I will either find myself cheated or will become an atheist.
— From Amrta-vani — Nectar of Instructions for Immortality, Chapter 8. Touchstone Media. 2011.